Equipment Vendors: How to Increase Sales by Matching Your Customers' Goals

Wednesday, April 30, 2008

As an Equipment Vendor you not only want to make the sale but you want to develop a long term relationship with your customers. One way to help your customers is to explain to them some of the many benefits of leasing vs traditional forms of financing.

As you already know (but your customers' may not):

• GCR Leasing does not affect personal credit like banking products such as Loans and Bank lines. (They add debt service to personal credit which then makes it more difficult for to acquire additional money because credit scores go down! Even clients with very good credit will experience a decline when using bank financing because now they have more debt or the potential for more debt!)

• A GCR Capital Lease stays “under the radar”. It does not report on personal credit, and does not affect your client’s future borrowing power like a bank line or credit card.

It’s no secret that bank lines are drying up, even for good customers. Your client’s ability to spend with you in the future will not be affected when you use GCR!

Help your customer make smart financial decisions as well as smart equipment choices! Your customer will appreciate it when you show them that how you are helping to protect their bank relationship, so that it is still there when they need it for other things such as cash flow, real estate etc.

To request more information about equipment financing, GCR Capital, or rates quotes, contact us today

Ready to get the funds you need? Apply Online Now!

• GCR Capital on Flickr
• GCR Capital on BlogSpot
• GCR Capital on MySpace
  

read full article

Threats to Your Personal Credit

Friday, April 25, 2008

Everyone in America is concerned with keeping their credit score at it best possible number.

Remember!!

We do not affect your personal credit. Banking products such as Loans and Bank lines add debt service to your personal credit which eventually makes it more difficult for you to acquire additional money from them when you need it because your credit score goes down!

No matter how good your credit is today, a bank loan WILL affect it because you now have more debt and/or the potential for more debt!

Many of our clients who have always gone back to their bankers, are now in a panic because they don’t have their bank to fall back on!

All over the country, banks are tightening up both their lending standards as well as what they will let their underwriters loan money for. Don’t forget that your local banker may know YOU, but ultimately he cannot go against lending requirements that come from his Board of Directors or even state mandates.

Don’t try to finance your equipment at your bank. GCR Equipment Finance Products stay “under the radar”.

They do not report on your credit, and will not affect your future borrowing power.

We actually help you protect your all important bank relationship so that it is still there when you need it.

To request more information about equipment financing, GCR Capital, or rates quotes, contact us today

Ready to get the funds you need? Apply Online Now!

Judy DiVincenzo
GCR Capital
200 9th Avenue N., Ste 200
Safety Harbor, FL 34695
727-258-0093
877-735-1584
727-258-0122

Please visit our LinkedIn profile GCR Capital

read full article