Equipment Vendors: How to Increase Sales by Matching Your Customers' Goals

Wednesday, April 30, 2008

As an Equipment Vendor you not only want to make the sale but you want to develop a long term relationship with your customers. One way to help your customers is to explain to them some of the many benefits of leasing vs traditional forms of financing.

As you already know (but your customers' may not):

• GCR Leasing does not affect personal credit like banking products such as Loans and Bank lines. (They add debt service to personal credit which then makes it more difficult for to acquire additional money because credit scores go down! Even clients with very good credit will experience a decline when using bank financing because now they have more debt or the potential for more debt!)

• A GCR Capital Lease stays “under the radar”. It does not report on personal credit, and does not affect your client’s future borrowing power like a bank line or credit card.

It’s no secret that bank lines are drying up, even for good customers. Your client’s ability to spend with you in the future will not be affected when you use GCR!

Help your customer make smart financial decisions as well as smart equipment choices! Your customer will appreciate it when you show them that how you are helping to protect their bank relationship, so that it is still there when they need it for other things such as cash flow, real estate etc.

To request more information about equipment financing, GCR Capital, or rates quotes, contact us today

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