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Equipment Leasing Industry Facing ChallengesWednesday, June 15, 2005 Like all industries, as competition heats up service providers need to continue to focus on improving their services. GCR Equipment Leasing makes it a point to constantly strive to be unique and offer you, the end user a unique experience.Read this snippet to find out more about how the leasing industry is shifting and adjusting. PR Newswire June 14th, 2005 "Many companies in the equipment leasing industry follow the same lead. That is, when one organization does something that seems to work, many others follow suit. In today's tough market, some lessors think they need to model themselves after GE Capital to survive. Successful smaller, niche players in the industry, however, are wary of such an approach, wondering if it is in their best interest. Companies in the airline business, for example, have tried to pattern themselves after Southwest Airlines and its no frills, cheap seats business model. Some airlines have struggled to realize the success of Southwest, due to the much different structures of their organizations. Niche lessors recognize the risk of falling into the same trap, forgetting what made them unique. "Based on our observations working with a number of successful equipment leasing and finance companies, it is clear they leverage what makes them special," Deane said. "While copying someone else's success may be a sincere form of flattery, it is very difficult to execute someone else's uniqueness."
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