In the hospitality industry, style is substance. Anyone with
any industry experience knows that running a successful hotel
is about more than simply providing a firm mattress and a well
stocked mini bar. When you are running a hotel you are part of
a very competitive industry. You need every advantage you can
get. What makes one hotel stand out from another? The amenities,
the style, the comfort and the beauty of your establishment.
When people choose a hotel, whether it be for a vacation, a romantic
tryst or a business meeting, how the facilities look and how
comfortable they are often become the deciding factors before
a customer makes a reservation. The challenge of course is that
keeping comfortable and stylish cost money. The problem is that
many travelers are very cost conscious, so it is often hard to
pass on all of your expenses to your guests.
That is where leasing can help.
That is where leasing can help. Purchasing new furniture, carpets,
air conditioners, bedding and artwork is often the worst investment
possible. The simple reason is that guests put your furniture
and equipment to the test. More than any other industry your
property is apt to wear out very, very quickly. More troublesome
is that there is almost no market for used hotel equipment.
Therefore if you purchase you are essentially compiling assets
that will
soon be virtually worthless. In addition you are laying out
a huge amount of capital for a very limited short term reward.
Even if you buy the best equipment and furnishings available
and are not worried about them wearing out, you still have to
worry about style. Decorating styles change constantly. You can
have the highest quality dressers in the world – but if
they look like something that people only used in the late 1970s,
they will still be a drag on your businesses reputation. You
need the flexibility to change with the times.
Leasing changes that. With your experience you can figure out
how long your various equipment and furnishings are likely to
be a value to your hotel. Then you can pick a lease that matches
their longevity – generally, two, four or six year lease
terms. When the lease is up, you simply return your current equipment
and furnishings and start a new lease with more up to date models.
This allows your hotel to constantly be the crème of the
crop!
The hospitality industry has always embraced leasing
The hospitality industry has always embraced leasing, because
it allow hotels to turn over used or worn equipment whenever
an upgrade is needed, whether partially(just air conditioners
or just furniture, or just certain rooms, for example) or for
the complete property.
Leasing also encompasses essentially no capital outlay. You
simply pay the first and last months payments and a small fee.
On the other hand purchasing new beds for hundreds of hotel rooms
could end up depleting weeks of cash profits. Your business keeps
more cash on hand for other purposes. In some cases, you may
even be able to pay your hotel franchise fee with a leasing plan,
lowering your cash outlays even more.
For many people in the hotel industry, leasing simply makes
sense. And if you’re looking further for other intelligent
options, whether you’re trying to buy new commercial properties,
expanding an ongoing concern, or purchasing another business
entity, you should note that GCR Capital also provides many types
of commercial financing options.
Please take 60
seconds to explore
how we can help set your hotel up with a lease that will allow
you to become as competitive
as possible in your difficult marketplace. You’ll sleep
better at night knowing all your hospitality options!